Your USP (Unique Selling Point) is something that makes you different to your competition, it makes you stand out from the crowd and shows that you’re offering something your competitors don’t.
Many people find it difficult to decide what their USP is, stating that their quality of service or their staff make their company stand out, however this is something that your customers expect and they also expect everyone else in your industry to have these qualities.
Your USP should be something different to what other businesses offer.
It may take some time for you to decide on your USP but persevere and you will get there in time.
Think about all of the products and services you offer
- What stands out?
- What do you promote?
- What don’t you promote?
Research your competitors
- Do they promote something you don’t?
- Do you offer something your customers would like that they don’t?
Think outside the box and you’ll get there eventually.
Some examples of a USP could be…
You could have a cleaning company who use eco-friendly products
You could be a florist who offers a yearly package deal
Maybe you’re a dentist who specialises in a certain area others don’t
Maybe you own a bar that’s suitable for children
These things may not necessarily be different to what your competitors do but if you start to advertise these products or services more they make you stand out from the crowd.
If you are the person who owns the bar suitable for children and you advertise that heavily, families are more likely to visit you rather than search elsewhere to find clarification on this from other establishments. You could be the bar who stands out amongst all others for this particular clientele.
Take your time to decide what you want to be known for and make this your USP.