96% of people who visit your website just aren’t ready to buy from you. However, they are obviously interested in what you are selling, or they wouldn’t have viewed your page to begin with.
Taking their details and sending them regular emails is a good way to ensure you keep them updated with your products and services and this helps them to remember you for the future.
If you don’t keep in regular contact with potential buyers it’s likely they could forget about you and when they are ready to buy the products and services you offer, they will buy from whoever they then hear from first. If you’re not marketing to them regularly this could well be a competitor of yours.
Email is 40x more effective at acquiring new customers than Facebook or Twitter, as you are directly contacting people who are interested in what you offer.
Email’s average open rate is 22.86% with an engagement rate of 3.71%, which soars over social media’s 0.58% engagement rate.
Sending an email to your mailing list can be just the push someone needs to make that buying decision. An email can be sent as regularly as you need it, depending on your business this could be every few days to once a month.
If you have thought about using this marketing strategy before but just don’t know how to make it work for you, contact us, to see how we can help
Working with Pzazz
Initially, we will discuss with you what you want to be sharing with your contacts on a regular basis and ensure you sent relevant, suitable information as often as required, whether it be twice weekly or monthly, any time frame can be accommodated.
We write the full content into your emails, covering links to your website, social media accounts and other relevant sites.
If you don’t already have the capabilities to complete email marketing on a current system, we will create this for you. However, we will also use any system you currently have to create and send your emails.
You will always receive full reporting from each email campaign to ensure you understand how well your email marketing campaigns are working for your business.
If you’d like to send your contacts regular emails but you just don’t know how to keep it relevant or don’t have the time, please contact us today for more information.
"Sarah Wylie has helped my non profit organisation so much - working with her is an absolute delight! She is very creative, friendly and a fantastic person overall! Services are amazing, I would highly recommend her!"
Luisa - Tesa's Rescue