Social Media
Checklist
Ensuring social media works for your business isn’t about luck – it’s about having the right systems, strategy, and execution. Score yourself honestly on each statement.
1 = Not at all
2 = Occasionally
3 = Sometimes
4 = Often
5 = Always
2 = Occasionally
3 = Sometimes
4 = Often
5 = Always
1
Profile Optimisation
Is your presence set up to impress?
My profiles have clear, high-quality logos and branding.
All bios are fully filled out with keywords and clear calls to action.
Contact details are accurate and easy to find.
I have included website links and trackable URLs where possible.
My usernames and handles are consistent across platforms.
TipYour profile is your shop front. If it looks inconsistent or incomplete, potential customers will scroll right past.
2
Content Strategy
Are you posting with purpose?
I plan content ahead of time with a calendar or strategy.
My posts are visually on-brand and appealing.
I regularly mix up post formats (e.g. video, carousel, stories).
Each post has a clear message or goal.
I create content with my audience’s interests in mind.
TipPosting without a strategy is just noise. Every piece of content should have a purpose – educate, inspire, or convert.
3
Engagement Tactics
Are you building real relationships?
I respond to comments and messages promptly.
I regularly engage with followers and other accounts.
I use stories or live video to start conversations.
I ask questions or use calls to action to boost interaction.
I build relationships by commenting on other people’s posts.
TipSocial media is a two-way street. Posting and ghosting kills reach. Engage daily and the algorithm rewards you.
4
Analytics & Metrics
Do you know what’s working?
I check platform insights at least once a month.
I know which posts perform best and why.
I track follower growth, reach, engagement and clicks.
I use results to tweak or improve future content.
I understand what success looks like on each platform.
TipIf you are not measuring it, you cannot improve it. Even a 30-minute monthly review of your analytics will transform your results.
5
Consistency & Frequency
Are you showing up reliably?
I post consistently (e.g. multiple times a week).
My posting frequency aligns with my audience’s habits.
I rarely miss scheduled posting days.
I batch or schedule content to stay ahead.
My audience knows what to expect from my account.
TipConsistency builds trust. An audience that knows when to expect you is far more likely to engage – and eventually buy.
6
Paid Advertising
Are you getting ROI from your ad spend?
I have clearly defined goals for my ad campaigns.
My ads are targeted to the right audience.
I monitor and optimise campaigns during the run.
My ads have led to measurable ROI (leads, sales, etc.).
I test different creative and messaging to improve results.
TipBoosting posts is not a strategy. Proper paid campaigns with clear targeting and testing will consistently outperform random spending.
Almost there – get your results!
Pop your details below and we will reveal your full Social Media Score with a breakdown of exactly where to focus first.
Please fill in all required fields (first name, last name, email and phone number) to reveal your results.
Your Social Media Score
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Ready to take your social media to the next level?
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